ADVERTISING PORTFOLIO COURSE
CONTINUING ED • ONLINE
Neil Raphan Advertising
“Thank you so much…
This SVA class was incredible for me, for my goals.
- Flavio Galvao, Copywriter
“Thank you for an amazing class.
I have only great things to say about it, and I learned a ton.
Course: Do What NY Creatives Do.
Build an Exciting Ad Portfolio at SVA.
2025 Sessions: Begins June 5th >
“Thanks again for the class. It helped me a lot to grow my skills in art direction.
The guidance from both of you provided me with a strong foundation for my future career”
- Zoe Wang, Art Director
“I always appreciate the honesty and clarity that you and Rich provide with your feedback.
It’s refreshing to have people give it straight”
-David Z., Copywriter
“Thank you for an amazing class.
I have only great things to say about it, and I learned a ton.
I feel like I now know more tips and tricks of the trade.”
Continuing Ed live-online course is designed to help
you create an outstanding copywriting or art direction advertising portfolio without having to commute every week to midtown New York.
The goal? Getting you a great job at
a creative agency.
10
SESSIONS
What you'll get:
👍 A live Online Course taught by an award-winning Creative Director team (CD Copywriter/CD Art Director)
👍 Classes designed for conversation, face-to-face live critiques and class interaction.
👍 The best ways to begin or improve your copywriting and art direction skills and think strategically, conceptually, and creatively.
👍 The added value of inspiring curated and downloadable asynchronous content.
👍 Ten evenings, ten different assignments across all media to diversify your portfolio.
👍 Free Adobe Creative Suite programs. Photoshop, Firefly, etc. Not using Creative Suite won't hold you back here, as this is not a technical class, but if you have the skills, we'll push you further.
👍 Design & Layout assistance for copywriters (and art directors too).
👍 AI resources to assist in generating your visuals once you conceive them and have nailed the idea.
👍 Options to prepare your work to be shown digitally for your portfolio.
👍 Continued mentoring from Creative Directors after classes end until your portfolio is ready.
LIGHTS
Instructors:
Neil Raphan SVP, Creative Director, Art Director, Adjunct Professor
Richard Pels EVP, Creative Director, Writer, Adjunct Professor
Combined Agency Experience Saatchi & Saatchi, DDB, BBDO, Oglivy, DeVito Verdi, and more.
Clients Pepsi, Doritos, Mercedes, Volkswagen, BMW, Crowdstrike Cybersecurity, P&G, Tide, Old Spice, Iams Pet Food, General Mills, Cheerios, Fruit Snacks, Seagrams.
Awards One Show Golds, Best of Show, Cannes Lions, Clios, Art Director's Club, Effies, Ad Club of NY, CA Annual, Mobius.